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Wine industry: Western and

In recent years, rum imported into the wine exhibition highlights the international wine market, degree of emphasis on the Chinese market continued to strengthen. Rum imported wine merchants have to show as an important investment and opportunities, expanding the overall size of the exhibition hall also significantly enhance the specifications, in addition to regulars such as France, Custer, the Marvelon, Chun Tak, Guangzhou, and other well-known long range import wine carriers all participants, Zhuhai all up as one of France's white horse village eight wineries were the sole agent of China, Chengdu, is also invited to hold the White Horse Junior Pu to dinner.

Imports mostly from traders in Beijing, Shanghai, Guangzhou, Wenzhou and other places, diversified business model characteristics. The four places as a window to the outside, but also has high consumption, import traders grew to become the cradle; now import traders are out of three different models, one ASC, Marvelon, Chun Tak, Gima, etc. represented, to create channels for brands, or by long range as the representative to build its own brand, the three represented by Custer, select the 10 strategic partners, the direct guidance of the operation to enter the Chinese market, has annual sales in China more than 1,000 million bottles.

Excess capacity and the East in Western swing of imported wine consumption patterns, the turbulent situation of imported wine in the short term to change. We research a number of import traders are sustained and rapid development in recent years, agents from the region began to national investment, and the projected growth in future years more than 50% of basic. They believe that China's imported wine market has just started, accounting for 10% share of domestic wine is still too small. Chinese consumers growing awareness of the imported wine, spending power continuously strengthened, while the wine exporting country's economic recovery is relatively slow, through the export of strong digestive power production, combined with channel operators become more sophisticated model, imported wine to continue growing rapidly.
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